Best 5 Sustainable Alternatives to H&M
As consumers become more conscious of the environmental and ethical implications of their fashion choices, it’s important to consider sustainable alternatives to fast fashion giants like H&M. Here are five top options that offer stylish, high-quality clothing while prioritizing sustainability and ethical practices.
H&M Alternative Brands
H&M, also known as Hennes & Mauritz, is a Swedish fast fashion retailer known for its trendy styles and affordable prices. The company operates over 5,000 stores in 73 countries, making it one of the largest clothing retailers in the world. However, like many fast fashion brands, H&M has faced criticism for its environmental and ethical practices.

The company has been criticized for its use of unsustainable materials, its impact on water resources, and its labor practices. As consumers become more conscious of the impact their fashion choices have on the planet, it’s important to consider sustainable alternatives to H&M. Check out our previous post, Best Sustainable Work Wear for Women
1. Patagonia
Patagonia is a pioneering clothing brand that has been at the forefront of sustainable fashion since its founding in 1973. The company uses organic cotton, recycled materials, and low-impact dyes in its clothing production, and also invests in programs that promote sustainable agriculture and protect natural resources. In addition, Patagonia is transparent about its labor practices and has a strong commitment to fair wages and working conditions.

Pros
- Pioneering clothing brand with a commitment to sustainability and fair labor practices
- Uses organic cotton, recycled materials, and low-impact dyes in its clothing production
- Also invests in programs that promote sustainable agriculture and protect natural resources
- Transparent about its labor practices and has a strong commitment to fair wages and working conditions
Shop: patagonia.com
2. Everlane

Everlane is an online retailer that offers a wide range of stylish clothing options made with environmentally-friendly materials. The company is committed to ethical labor practices and is also transparent about its pricing, so customers know exactly what they’re paying for and where their money is going.
Pros
- Online retailers offer a wide range of stylish clothing options made with environmentally-friendly materials
- Committed to ethical labor practices and transparent about its pricing
Shop: everlane.com
3. Eileen Fisher
Eileen Fisher is a high-end clothing brand that has made sustainability a core part of its business model. The company uses organic cotton, linen, and other sustainable materials in its clothing production, and also offers a take-back program that allows customers to recycle their old Eileen Fisher clothing.

In addition, Eileen Fisher has a strong commitment to fair labor practices and supports women’s empowerment initiatives.
Shop Link: eileenfisher.com
Pros
- A high-end clothing brand that has made sustainability a core part of its business model
- Uses organic cotton, linen, and other sustainable materials in its clothing production
- Offers a take-back program that allows customers to recycle their old Eileen Fisher clothing
- Strong commitment to fair labor practices and support for women’s empowerment initiatives
4. Reformation
Reformation is a popular clothing brand known for its stylish, sustainable clothing. The company uses sustainable materials like organic cotton and recycled polyester in its clothing production and also invests in renewable energy and carbon offset projects.
In addition, Reformation is transparent about its labor practices and works with factories that adhere to strict environmental and ethical standards.

Pros
- The popular clothing brand is known for its stylish, sustainable clothing
- Uses sustainable materials like organic cotton and recycled polyester in its clothing production
- Invest in renewable energy and carbon offset projects
- Transparent about its labor practices and works with factories that adhere to strict environmental and ethical standards
5. Prana
Last but not least is Prana, a clothing brand that specializes in outdoor and activewear. The company uses sustainable materials like organic cotton, recycled polyester, and hemp in its clothing production, and also invests in programs that promote sustainable agriculture and conservation. In addition, Prana has a strong commitment to fair labor practices and supports social and environmental initiatives.

Pros
- Clothing brand specializing in outdoor and activewear
- Uses sustainable materials like organic cotton, recycled polyester, and hemp in its clothing production
- Invest in programs that promote sustainable agriculture and conservation
- Strong commitment to fair labor practices and support social and environmental initiatives
Also Read: How to Rent Designer Clothing for Your Special Event? (Best 3 Sites to Rent a Designer Clothing)
As consumers become more conscious of the environmental and ethical implications of their fashion choices, it’s important to consider sustainable alternatives to fast fashion giants like H&M. Here are five top options that offer stylish, high-quality clothing while prioritizing sustainability and ethical practices.
Final Words there are many sustainable alternatives to H&M available for conscious consumers. From well-established brands like Patagonia and Everlane to smaller, independent companies like Eileen Fisher and Reformation, there are options for every style and budget. By choosing sustainable fashion, consumers can make a positive impact on the environment and support ethical labor practices.